Articles Archive for February 2010
Entrepreneurship, Featured, Marketing Tips, Strategy »
Are you fishing where the fish are? This may seem to be a question with an obvious answer, but I'm constantly amazed at how many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Do you know how tough it is to market to everybody? The reality is that not everyone needs your product and service, nor is it a good match for every single person on this earth.
The first issue to resolve is determining …
