These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales. Myth 1: People buy a product at the cheapest price they can find. That is not true – if it was then companies like Rolex and would not exist – Timex would have put them out of business a long time ago.  Despite the ease of research that the internet affords – buyers are generally lazy and don't …

Are you fishing where the fish are?  This may seem to be a question with an obvious answer, but I'm constantly amazed at how many business owners are looking for their target market in all the wrong places.  Worse yet is the business owner whose target market is "everybody".  Do you know how tough it is to market to everybody?  The reality is that not everyone needs your product and service, nor is it a good match for every single person on this earth.
The first issue to resolve is determining …

To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates’ first company, Traf-O-Data, was a failure. Michael Jordan was once quoted as saying: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot; And missed. I’ve failed over and over …