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Articles in the Marketing Strategy Category

Marketing Strategy, Search Engine Domination »

[25 Jan 2011 | No Comment | 917 views]

Everyone in the country, and indeed all around the world, will certainly have suffered the latest global recession in one manner or another, either as a person or as a company owner. It may not have had an immediate effect upon your own job or your personal income, but the knock-on impact of businesses losing revenue will have affected the financial circumstance of the great majority of folks. It has been a very complicated issue with far reaching implications.
The downturn now appears to be over, or is at the very …

Email Marketing, Marketing Strategy »

[1 Oct 2010 | One Comment | 709 views]

The following paragraphs summarize the work of opt-in list experts who are completely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have …

Competitive Analysis, Innovation, Marketing Strategy, Testing and Tracking »

[12 Jul 2010 | No Comment | 400 views]

If you’re running or managing a business and want it to be around for a long time, you need to spend a good part of your time innovating. That’s because, in a fast-moving world, where people expect things to get better and better, and cheaper and cheaper, innovation is your route to getting ahead of your competition.
Here are 7 ways to put new life blood into your organization through innovation.
1. Create An Innovative Climate. Goran Ekvall of Lund University in Sweden has defined three conditions needed for a climate of …

Featured, Headline, Internet Marketing, Marketing Strategy, Pay Per Click, Search Engine Marketing, Search Engine Optimization »

[13 Jun 2010 | One Comment | 614 views]

The key components of an Internet marketing program include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Placement, Affiliate Marketing and Viral/Social Marketing.  The goal of all of these is to increase a website’s traffic (number of people who visit) however each uses a different tactic to meet this goal.  An effective Internet marketing program leverages a mix of these components to maximize their value at a particular point in the overall program.
Search Engine Optimization (SEO) is an attempt to increase your website’s ranking in ‘organic’ (non-paid) search results …

Email Marketing, Featured, Internet Marketing, Marketing Strategy »

[12 Apr 2010 | One Comment | 484 views]

Did you know that joint ventures can dramatically increase your income in very little time? And, if they are done right, they can even be fun?
What’s a joint venture?
In a nutshell, it’s a partnership between two (or more) businesses that creates a win-win scenario for all. For example, joining together to offer a conference to your target market, or collaborating on a teleseminar series to offer to both your audiences. It could be something as simple as a cross-promotion of products, where each of your products complements the …