1.    Fill out every field completely.

There are about 20 fields to fill out when completing your Place Page listing. I recommend that you fill out each and every field as skipping even one can negatively affect the ranking of your Places Page.

As a general rule you’ll find the more complete your listing is, the better it will rank for the keyword phrases you are targeting.

2.    Utilize every category available to you.

Google only requires you to use one category for your listing but will allow you to use up to five. You can get your Place Page ranked for more terms if you include the keyword phrases you are targeting in the category names.

Warning: Don’t take this to mean that you can stuff your categories with multiple keyword phrases. I have seen this practice done but it is dangerous and may result in penalties from Google.

3.    You can add up to ten photos — add all ten!

Google allows you to use up to ten photos and I encourage you to use every one of them. If you really want to enhance the benefit they bring, consider uploading the images to Panoramio or Flickr and geo-tagging the images with your business address.

4.    You’re allotted five videos — don’t forget to use them too.

Yes, it’s a bit harder to create videos than it is photos, but this is actually good news. How, you ask?

Well, you’ll find that many businesses don’t include a video in their listing and those that do rarely add all five. As I said in tip #1, the more complete your listing is, the easier it is to rank well for the terms you’re targeting.

5.    Build as many citations as possible.

A citation is an online reference for your business and services. Google uses them to validate that your business truly exists and that it offers the type of services you list on your Places page.

It’s extremely important that your citations closely match the information found on your Places page.  As you can control the citations you create, it’s best if the information matches your Places Page information EXACTLY!

You can create your own citations at directories like the Yellow Pages, Super Pages, CitySearch, Insider Pages, Yahoo Local, Localize and a number of others.

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In truth, the exact opposite is true. Most web designers know very little about SEO and this includes those with college degrees in Website Design.

A friend of mine received a Bachelor’s Degree in Web Design from a reputable University. When I asked her what she was taught concerning SEO she replied… "Not much."

They gave her their definition and spent a little time explaining the basic concepts. However, they weren’t actually trained in the art and science we call SEO. They were told that work should be performed by an individual/company that specialized in Search Engine Optimization.

I agree with this, as web designers are "artsy" by nature and not best suited to things that are highly technical. That’s not to say that there aren’t some who are good at both, just that it’s probably the exception rather than the rule.

The real problem is that most clients know little about the web design process and mistakenly believe that their web designer has optimized their site for the search engines. As many web designers forget to discuss the topic with their clients, the site is put live without being optimized.

To improve your chances of getting a beautiful website that is well-optimized for the search engines, it’s important you understand these three factors:

Web Design

In this phase, your web designer will work with you to create a nice looking website according to your project specifications. This part is primarily graphic in nature but it does form the foundation of the entire project.

Website Coding

After the website graphics are finished, the design will be coded such that it can be understood and displayed by browsers like Firefox, Internet Explorer, etc. Some web designers will use a program like Adobe’s Dreamweaver to code the design while others will hire a web coder to do the process manually.

As a general rule, designs that are "hand coded" by a code specialist are more likely to follow the standards set by the Worldwide Web Consortium (aka W3C). They are also more likely to be "lighter" in their design, which is beneficial to SEO.

Search Engine Optimization

After the site has been designed and coded, the work can begin to optimize the website for the search engines. This is best performed by a SEO Specialist.

The SEO Specialist’s job is to work closely with the client in an effort to understand their business and what outcome(s) they are looking to produce. With this information, the will begin the process of keyword selection and set about optimizing each page of the site.

In addition to the work performed to the site itself, the SEO Specialist will perform a variety of "off page" tasks. These tasks may include linkbuilding, social bookmarking, the creation of citations as well as many others.

As you can see, successful web design is a rather complex topic and frequently requires the work of several specialists. Armed with this information, you’ll know what questions to ask to ensure your project is completed to your satisfaction.

After all, a beautiful website that receives little visitors won’t help you achieve much in the way of new business.

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1.    Keyword stuffing

So, you’ve done your keyword research and have found three really great keyword phrases to optimize a page of your site for. You’ve added the phrases to your "meta page title" and  plan to add them to your "meta keywords" list too.

While it can be tempting to add 1,001 keywords into this list, it’s the wrong thing to do. Generally, we think that "more is better" but it’s certainly not in this case.

You see, the search engines are trying to index your web pages for terms relevant to your "on page" content. The better they do this, the more likely it is that the "internet surfer" will continue to use their search engine.

As a result, they will usually index your pages to appear for a handful of keyword phrases but they’re not going to index it for hundreds or thousands.

While there’s no exact value, the practice of using many "meta keywords" or repeating your keyword phrases many times in your "on page" content is considered "keyword stuffing."

Keyword stuffing is frowned upon by the search engines as it appears you are trying to "game" the system. Instead of getting more traffic, you may actually find that your page gets de-indexed and removed from the search engines altogether.

2.    Forgetting to add a "meta page description"

Often times, inexperienced webmasters forget to add appropriate "meta data" to each page. As most of this information is not displayed to human visitors, it’s easy to overlook.

It is vital, however, to add a unique "meta page description" to each page of your site and here’s why…

Google, and the other search engines, generally display the "meta page  description" content (unless you have an Open Directory listing) as part of your search engine listing. It appears beneath the clickable link to your website.

If you forget to add a page description, the search engines will automatically grab a portion of text from your page and use it instead. This may not sound like a big deal, but it is.
Your page description text can help to improve your "on page" optimization, but only if it includes the 1-3 keyword phrases you are optimizing around.

It also acts as a mini advertisement and should do its best to entice a web "surfer" to click the link to visit YOUR site!
As there are generally ten "organic" search engine listings on any search results page, you must compete with the others and do your best to see that your listing stands out from the  crowd.

Your page description content should be interesting to read and tell the reader what benefit(s) they’ll receive by visiting your site. If you accomplish this, you’ll likely get an increase in traffic and start to "steal" clicks from the other listings.

3.    Forgetting to build any "anchor text" links

It’s important to optimize each page of your site around a handful of keyword phrases but the work doesn’t stop there!

While the search engines use many factors to determine where to "rank" each page in their indexes, none are more important than the presence of "anchor text" links pointing to your site.

Anchor text links (also called "text links," "hypertext links," "backlinks" etc.) are simply pieces of text that are linked to a particular page on your website. Each link is seen as a "vote" by the search engines and they use them to determine where to rank your page for the "linked" terms.

If the search engines don’t find any links, they make the assumption that no one really cares about the content found on your page. Of course, this assumption really isn’t fair as it  takes some time for a brand new page to acquire links naturally but that is the assumption they make.

So in order to speed the process up and help the search engines index your pages for the keyword phrases you’ve chosen during research, you have to build some anchor text links yourself.
This can be accomplished a variety of ways but buying links, or building them through article marketing, video marketing or online press release submission are some of the fastest methods.

No one can guarantee your exact results but by avoiding these three "SEO mistakes," you’ll set yourself apart from the masses. Doing so will give you a much better chance of getting  your pages ranked on the first page for the terms you’re targeting.

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1.    Choosing the wrong keywords.
Each page of your website should be optimized for a handful of keyword phrases. This helps your page get found whenever someone uses a search engine to search for a keyword phrase you’ve optimized for.

If you optimize for intelligent keywords, you’ll likely get an increase in website traffic from those looking for the types of products and services you offer. However, if you optimize for the "wrong" keywords, you may not get an increase in traffic or may be found by the wrong audience altogether.

Using a keyword research tool, you can determine how many times per month a particular keyword phrase is searched for. This is important because it won’t benefit you to optimize your web page for a term that no one cares about.

Also, you should type each keyword phrase into Google (or your search engine of choice) to see what results you find. If the results show you pages that are related to your own, you are on the right track.

If the results are completely unrelated, you should avoid optimizing for the keyword phrase and look for more targeted terms.

2.    Forgetting to include a page title.
Each page of your website should have an intelligent page title… also called the "meta page title." This information is added to the html code itself and can be found at the top of the page.

The page title serves a few different purposes. First, it is displayed at the top of the browser window to let the visitor know what kind of information to expect on the page. It also  helps the search engines know what kind of content to expect.

This is why it is crucial that your page title include the keyword phrases you are optimizing for.

The page title also appears whenever someone finds your page through the use of the search engine. The page title information is used for the blue, clickable link that will take the searcher to your page.
Forgetting to include a page title may cause the search engines to add the term, "Untitled Document," to your page. This looks quite unprofessional and can hamper your ability to  be found for important keyword phrases as well.

3.    Using the same page title on all pages.
While effective SEO needn’t be difficult, it does take work. All too often, I see webmasters using the exact same page title on every page of a site and this is cause for concern.

Remember that the search engines index pages of your site, not your website as a whole. Your "meta page title" should include the keyword phrases you want to optimize a particular page for, and each page should be optimized for a unique set of terms.

While there is more to effective search engine optimization, avoiding these three common mistakes will help you outrank the many sites that employ them.

If you are careful to do thorough keyword research, you should find a set of keyword phrases likely to bring you targeted traffic and new business.

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The downturn now appears to be over, or is at the very least coming to an end, according to many economic experts. Although it might not yet be the time to celebrate having survived the financial crisis, it should be a period to start looking forward and planning for a future in a stable economy. It is time to seek out some recession opportunities.

Companies of almost all sizes, buying and selling in all types of markets are no doubt going to have to adjust their operations in light of the economic downturn.This might be after law is brought in to more closely control and keep an eye on the actions of international financial organisations. Many companies may also be considering ways to make themselves far more robust and able to withstand financial instability in the long term.

The Recent Recession

The recession of the early 21st century started in 2007 and gradually spread around the planet over the following few years.Many financial analysts credited the cause of the economic downturn to be the crash in the U.S. housing market, which in turn affected the worth of monetary products linked into real estate assets. The growth of the housing market up to that point had encouraged homeowners to refinance their primary homes in order to obtain second or third properties with a view to a long-term profit.

This drop in value then exposed the vulnerabilities of such a widespread system of credit agreements between global businesses, especially when much of the system was being backed by subprime lenders who were fiscal liabilities. A general lack of third-party control of the financial services market had permitted the creation of a highly complicated web of high-risk credit deals that relied upon a rising economy. Once the first debtors started to default on repayments, the entire house of cards was quick to come down.

The subsequent financial fallout saw several individuals lose their jobs and lose their homes, while many large, international companies were forced out of business.Government authorities throughout the world had to introduce radical financial programs to assist their own banking systems, and even now certain first world countries are struggling to make it through financially. Clients searching for high quality chartered planning consultants noticed fierce levels of competition amongst the businesses providing these products.

The Impact on Business

It’s probably reasonable to say that the economic downturn has had an effect on just about every enterprise around the world. Particular business models will have been more able to adjust to the added financial pressure than others however they will have still felt an impact at some part of their operation.

Thousands of small and medium sized businesses have been pressured out of business as a result of the recent economic downturn. Many of these situations will have been comparatively simple; as the general public begin to reduce their spending these types of businesses lose income, and since profit margins are often incredibly slim in a competitive market place there was very little room to accommodate this decline. It is a straightforward case of supply and demand not meeting in the middle. Other cases were not so clear cut. There were situations where one business in a lengthy supply cycle were unable to survive and the knock-on impact would push every business inside of that supply chain to the brink of bankruptcy.

The companies which were able to survive have had to make extremely hard choices to ensure they can survive the economic collapse. Job losses have of course been a very sensitive subject to the vast majority of us. It’s estimated that the present number of jobless people in the UK is over 2.3 million (almost 8% of the entire countries’ workforce), and many of these will probably have been victims of the international financial crisis. These kinds of job losses lead to a greater decrease in general spending, which triggers a further fall in revenue for business.

The End of Recession

It does seem that the recession is coming to an end however, and that can only be great news for business.Gross domestic product (GDP) saw a rise in the UK during the fourth quarter of 2009 and overall unemployment figures dropped, both of which are signs of an economic system that is healing. This is not a perspective shared by everyone though. Experts at the International Monetary Fund (IMF) have predicted that the UK financial system will actually reduce in size over the course of 2010 and Mervyn King, the Governor of the Bank of England has spoken of the threat of wide-spread unemployment continuing. When added to the prospect of a new or even hung government on its way into power in May 2010, as well as the real need to lower an enormous financial deficit, the future is definitely not set in stone.

This kind of uncertainty may be utilised as an advantage though, and organisations that are ready to take a few risks or that are prepared to alter their own operations to cater to a more wary audience could be set to make great profits. need for good business administration in the schizandra plus trade has certainly arrived at an all-time peak and seems ready to continue to be crucial.

Price Sensitivity

On the outside it might seem that the clear technique to use whilst the overall economy is recovering is to increase your own sales charges again to a point that offers your company some extra margin of comfort in relation to operating expenses.

As the market grows and people feel more secure in their jobs they will really feel relaxed spending extra money, so price increases ought to be an easy thing for shoppers to take. In fact, many firms may find that they need to hold their selling prices as small as possible due to the recently triggered price sensitivity among the general public. Most of us will have had to tighten our belts during the last few years, and just because the hardest of the economic downturn appears to be over, we are not all ready to start spending freely just yet. This is a pattern that is difficult to exactly quantify, but companies will need to be mindful of how their specific consumer community feels toward spending.

The phrase price sensitivity represents how influential the element of price is to shoppers any time they are purchasing a specific product. If a fairly large price change, for example raising the cost of a car by £1000, does not see a significant decrease in demand for that item then the item is said to be price insensitive. If a comparatively modest change in price, say increasing the price of a car by only £100, does see a fall in demand then that item is price sensitive. As a result, the marketplace at large will take great interest in the costs of the items that they are buying. Many people may be watching out for deals for everyday products that they require, and in particular their grocery shopping.

Many of these items are essentials however. Companies will be in a position to take advantage of this fact by utilising special offers and price campaigns to lure new shoppers into buying their goods. Shoppers will be a lot more likely than ever to switch from their favored manufacturers if the price is right, and firms that offer the best priced products are most likely to stand to gain from this.

After these prospects have turned into shoppers there is a good chance that they will remain loyal to their new product or service choice as the market recovers further, which could lead to additional spending at the original prices.The line between success and failing can be slender although personalised poemsencourages our own company onward every day.

Financial Security

People’s awareness of the economic system at large and how it influences us all has greatly increased in light of the recession. Prior buying choices may well have been made according to the quality of the product and its price, but there is actually a fresh factor that buyers will be thinking about now. Financial security.

Recession Proofing

Several companies have endured bankruptcy in the aftermath of recession. This has in turn has left countless numbers of shoppers in a really poor situation.As individuals seek to reinvest money into financial savings and shareholdings they would like to know that the business they are investing in has some kind of protection against potential recessions. This could merely be a case of operating the business with as little debt as possible, but anything at all that can be utilised to reassure customers could be a great selling point for a company.

Price Guarantees

One very noticeable element of the latest economic downturn in the Uk was the sharp drop in the interest rate. After this change had worked itself throughout the high street retailers and fiscal services organisations many people discovered that they were either suffering as a consequence or reaping a monetary advantage. Customers that are looking to open new savings accounts or private pensions may well be concerned that if the recession does in fact carry on for much more time they will not be earning any significant interest on their investments.

Actually, the tough economy may even now take a turn for the worst and interest rates could fall again. In this scenario, a savings product that provides a guaranteed rate of return turns into a really appealing option. The exact same can be said for consumers with credit agreements. If the recession is genuinely over and the worldwide economy starts to recover more swiftly than many expect, then it may not be too long before we see an increase in interest rates.

That would mean that consumers would have to pay more each month for their mortgages and loans. A similar technique was utilised by a number of businesses when the rate of Value Added Tax (VAT) increased from 15% to 17.5% in early 2010.They would offer "price freezes" for their items for a particular time period in an effort to retain existing customers and bring new customers in.

Conclusion

Whether the recession is entirely over yet or not, it has served as a timely reminder that no company can afford to be complacent in their own situation of success. Business owners must constantly seek to consolidate their situation and boost their operations where possible. The companies that manage to survive the economic downturn will have learned valuable lessons.

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You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of the elements that will always work for you if you use it wisely.

Place your advertising on specific sites that reach the audience you seek. You are not wanting to sell to just anyone so be selective with the placement of your ads. You will see a lower amount of traffic when you change how and where you advertise for a short time yet you will see increased sales from the new methods.

Use advertising with higher quality content. What is appealing to the non-buyer user’s wont’ be appealing to the people interested in purchasing your products. Change how you word or phrase your content. Add details of the product. The people wanting to buy already know what they want to tell them in the content exactly what you have to offer them.

Place the advertisements on content based sites. Use sites with relevant content on a similar product but is not a competitor. People viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.

Use different forms of the keywords and phrases. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. They will increase your rankings, which then place you higher in the search results thus increases your traffic.

Step out of the box and think like the potential customer. When you start to think as a customer instead of a business owner, you increase your targeted audience with your advertising. Too many businesses make the mistake of sticking with the same terms since they feel it is safer even if they aren’t getting the volume of traffic. Take a chance to make changes with your advertising to reach a higher number of people.

Advertising is an ever changing technique. Avoid falling into a rut by using methods everyone else uses and that have become stale. Be inventive and you will see a difference with your marketing, traffic, and sales.

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Social Bookmarking has been there for long but only a few people really know what it is really about. Similar to bookmarking the favorite pages of your business book or magazine, or bookmarking the last page you’ve just read in your favorite novels, social bookmarking works in the same way too. Contrary to using the bookmark feature of your web browser, social bookmarking involves not only you, but the many users also in the internet. This is why social bookmarking is considered as one of the best effective ways to promote websites and your brand.

Social Bookmarking has some amazing benefits. One of its benefits is heavy promotion. By joining social bookmarking sites, you get to tag or mark your website for others to see. And once it is viewed by many, alas, you give the notion that your website is something to be taken seriously, and that your brand is really good. Since you are using the internet and the art of socialization as your primary tools, you are 100% sure that your site will get promoted in the internet. Although it may take time to grow your marketability through social bookmarking, once it is marked, it is there. This means that once you have made it to the top list of the most bookmarked sites; you are going to be there for a long time. Your marketability will stay long too. Hard efforts equals to long-term results.

So how does social bookmaking work? Here is a simple way to do it:

1.First, join a social bookmarking site, and sign up for a new account. The most popular website on social bookmarking is www.delicious.com. You may also check other popular sites in the internet.

2.Then once registered, try installing a button on your toolbar. By then you are ready to go. In just a simple click on that website (you may want to click your own here), you already bookmark it for others to see. The good thing about this technique is that if a friend of yours has a similar interest on your brand or website, he/she may bookmark it also. Then just like the universe, which is constantly extending, your business will continue to expand and grow in marketability and profit. Social bookmarking is really something.

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You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that “The money is in your list” – this is 100% true.

Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.

If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.

1. You get an opt-in form template which comes with full instructions so you can easily add it to your site.

2. It automatically stores every email saving you precious time and headaches.

3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.

4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.

5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed.

6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns.

7. You can use as many autoresponders as you need, create as many campaigns, write as many emails as you wish … the sky’s the limit.

8. Manage all of this from a complete user-friendly control panel.

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We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their  email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is,  a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.

You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50 just from one mailout. This profit is realised over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email.

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You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Now you can understand why there’s a growing interest in opt-in list. When people start looking for more information about opt-in lists, you’ll be in a position to meet their needs.

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