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Competitive Analysis, Innovation, Marketing Strategy, Testing and Tracking »

[12 Jul 2010 | No Comment | 1,049 views]

If you’re running or managing a business and want it to be around for a long time, you need to spend a good part of your time innovating. That’s because, in a fast-moving world, where people expect things to get better and better, and cheaper and cheaper, innovation is your route to getting ahead of your competition.
Here are 7 ways to put new life blood into your organization through innovation.
1. Create An Innovative Climate. Goran Ekvall of Lund University in Sweden has defined three conditions needed for a climate of …